Aaro Aarnio

UI/UX & Brand Designer

Blending aesthetics with usability for better digital products

Selected work

SaaS Brand & Website Renewals

Case 01·2025BrandingDesign systemWeb designVisual identity

My Role

I played a key role in Heeros's post-merger brand and website renewal, creating a unified visual identity and Figma design system.

The Problem

In 2022, we faced two disjointed brands with completely different looks and website platforms.

The Solution

We unified the brands and websites by blending core corporate assets with a fresh, dynamic new visual style.

Hair Salon Mobile App Redesign

Case 02·2024Mobile AppUX ResearchInteraction DesignUsability Testing

My Role

I independently designed this app concept, completely covering the UX, UI, and overall visual identity.

The Problem

The outdated 2018 app had cluttered UI and inconsistent CTAs, making the multi-step booking flow feel uncertain.

The Solution

Updating the user interface and colors to be more accessible and clearer to use so that the user can confidently book an appointment with minimal friction.

Visual Identity

Case 03·2020UI DesignResponsive layoutGraphic designWeb design

My role

This is a visual identity I created by myself.

The Assignment

Boltz is an energy company selling energy contracts for renewable energy.

The Results

The logo was inspired by a lightning bolt and the color scheme for the visual identity was inspired by the bright sun and the green nature. The identity is very fresh and bright but also warm and happy. The identity is very fresh and bright but also warm and happy.

Graphic Design Samples & Animations

Case 04·2019-2020IconsGraphic designAnimationMotion graphics

Cute Outdoor Cafe Animation

An animated illustration I created for a fictional cafe that's open during both day and night time.

Shoe Icon set Animation

I created this icon set for a fictional online store that sells lots of different kinds of shoes.

Poster Design

Poster design inspired by song lyrics. Done from scratch in Photoshop and Illustrator.

About me

Aaro helps organisations enhance digital products and services through accessible yet friendly design. His experience in marketing and brand development helps create engaging and well converting content, ranging from websites to video ads.

As a visual designer with a bachelor’s degree in media engineering, Aaro is specialising in digital design across user interface design, user experience, branding, design systems and other visual assets.

Aaro designs clear and accessible digital products, combining strong visual design with thoughtful user experience. He’s motivated by making digital interactions feel easy, intuitive, and trustworthy.

He’s currently open to new opportunities in product and UI/UX design. Aaro is based in Helsinki, Finland, and is open to working with both international and domestic companies.

Skills

Product & UI/UX Design

Design SystemsWireframingInteraction DesignPrototypingUX ResearchInformation ArchitectureUsability Testing

Brand & Graphic Design

Brand IdentityLogo DesignMotion graphicsTypographyIllustrationPrintMarketing assetsWeb design

Software

FigmaAdobe CCLovableFigma MakeInDesignIllustratorAfter EffectsPhotoshop